#38 ‘The Treasure of the Sierra Madre’

Gold Fever, Beard Sweat, and the Fragile Ego of the American Man

The Treasure of the Sierra Madre (1948) is often hailed as a blistering parable of greed and moral decay—a rugged, sun-scorched tale of three men who go into the mountains looking for gold and lose their minds instead. And yes, it’s a gripping, superbly acted descent into paranoia. But strip away the dust and dynamite, and you’re left with another masculine fever dream about how the real treasure was the toxic masculinity we reinforced along the way.

Humphrey Bogart stars as Fred C. Dobbs, a down-and-out grifter in Mexico who, along with two other men—curmudgeonly prospector Howard (Walter Huston, practically chewing peyote) and the noble, forgettable Curtin (Tim Holt)—sets off in search of gold. What begins as rough-edged camaraderie quickly curdles into suspicion, obsession, and monologues about what a man’s gotta do. Spoiler: what a man’s gotta do, apparently, is unravel into a sweaty, paranoid wreck while clinging to a sack of dirt like it’s proof of manhood.

Dobbs is the film’s beating heart and infected wound. He starts off broke but semi-likable, then descends into rabid misanthropy faster than you can say “capitalism is a hellscape.” His greed is grotesque, but it’s also pathologically relatable—because in this world, men don’t just want gold. They want validation, control, and the ability to measure their worth in coins and corpses. The deeper they dig, the more the film gleefully dissects the fantasy that men can cooperate without eventually stabbing each other over perceived slights.

Walter Huston, father of the director and poster child for “cackling old man who knows better,” plays Howard like a mythic goat-herder with all the wisdom of age and none of the moral clarity. He’s the only character who survives with his dignity intact, mostly because he walks away from wealth to go live with peasants who adore him—a fantasy of humble masculinity that feels just as indulgent as Dobbs’ descent into madness.

And the women? Oh right. There aren’t any. This is a world scrubbed clean of femininity, empathy, or domesticity. No mothers, no wives, no barmaids with hearts of gold—just men alone with their ambition, their fear, and their festering egos. It’s as if the presence of a single woman might break the spell of this grim fairy tale. Or worse, introduce accountability.

The film’s final punchline, of course, is that the gold blows away in the wind, the result of hubris and bad luck. The moral? Riches are fleeting, trust is a liability, and the only thing more dangerous than a man with nothing is a man who thinks he deserves everything. It’s brilliant, bleak, and shot through with the kind of masculine self-loathing that Hollywood loves to dress up as profundity.

3.5 out of 5 fool’s gold flakes
(One for Bogart’s sweaty unraveling. One for Huston’s toothless grin. One for the absolute nerve to end the film with a laugh and a gust of irony. Half a star for honesty about the male psyche. The rest vanished with the dust, blown away by the myth of rugged individualism and men who “don’t need women” until they’re talking to vultures.)

Veronica Blade

Born in Detroit in the late 70s to a unionized auto worker and a punk-rock-loving librarian, Veronica Blade was raised on equal doses of riot grrrl zines and vintage vinyl. Her adolescence was marked by a fierce independence, cultivated in the DIY music scene and sharpened by her participation in underground theatre collectives that tackled police violence, reproductive rights, and queer identity. After a short-lived attempt at an art school degree, Veronica left academia to tour with a feminist noise band called Her Majesty’s Razor, where she performed spoken word over industrial soundscapes in squats and protest camps across North America.

By her early 30s, she had moved to New York, where she lived in a Bushwick warehouse with performance artists, fire-eaters, and ex-dominatrixes. Here she co-founded Molotov Darlings, a guerrilla performance troupe known for their impromptu shows in front of hedge fund offices and their reimagining of Greek tragedies through a queer-anarchist lens. Her visual essays, blending collage and scathing satire, began circulating widely online, catching the attention of the alt-arts community and eventually being featured in fringe art festivals in Berlin, Montreal, and Melbourne.

Career Highlights:

  • 2007 – Co-wrote Vulvatron, a graphic novel hailed as “explosive, obscene, and essential reading” by Broken Pencil Magazine.

  • 2010 – Guest-curated the controversial exhibition Grrrls with Grenades at a renegade gallery in Brooklyn, which explored the aesthetics of feminine rage through street art, sculpture, and drag.

  • 2013 – Published a widely shared essay The Clitoris is a Political Weapon on feminist blogosphere site Jezebitch, which was banned in five countries and taught in two liberal arts colleges.

  • 2016 – Arrested during a protest performance at a tech conference where she set fire to a mannequin dressed as a Silicon Valley bro, gaining notoriety as both artist and agitator.

  • 2019 – Shortlisted for the Audre Lorde Radical Voices Fellowship for her anthology Blood Ink: Writings from the Queer Body Underground.

  • 2021 – Wrote a monthly column called Art Slaps for the experimental culture journal NoiseMuse, dissecting art world hypocrisies with her signature wit and fury.

Veronica Blade brings with her a reputation for fearless critique, raw intellect, and an unrelenting commitment to smashing patriarchy with glitter, words, and duct tape

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#39 ‘Dr. Strangelove’

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#37 ‘The Best Years of Our Lives’